Brailsford title to Penguin

Penguin has signed a book by Sir David Brailsford, the man behind Sir Bradley Wiggins and Chris Froome's Tour de France wins.

Joel Rickett, publisher at Viking, signed world rights in What It Takes from Tim Buttimore at XIX Entertainment.

Brailsford, who is performance manager of British Cycling and manager of the racing team Team Sky, said: "Having won our second Tour de France, and with the Tour starting in England next year, I think this is the right time to share my thoughts, ideas and experiences of what it takes to win the world’s biggest bike races, repeatedly."

Rickett said: "Dave Brailsford has delivered sporting success on a scale we never thought possible. We’ve been trying to bring him to Penguin for nearly five years, because we know that his book will find a huge readership. He has revolutionised cycling and delivered medals galore; his book will be a game-changer for sports, business and personal development publishing."

What It Takes will be published as a hardback and e-book in June 2014. In July the 2014 Tour de France will have its opening stages in Europe and London, and the Glasgow Commonwealth Games will follow in August 2014.