Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production.
Schwartz was previously the president of US entertainment channel PopTV and has a background in TV and media.
He will be working to create "new and distinctive listening experiences", for the Amazon-owned audiobook company, reporting to chief executive oficer Bob Carrigan, from 15th June.
“As Audible continues to expand its focus on premium audio storytelling and entertainment across all formats and genres, Brad’s highly successful track record, expertise and stellar relationships in the entertainment community will be integral to our aggressive content efforts and plans,” said Carrigan. “Brad brings not only a wealth of experience but an unwavering focus on innovation, creativity and customer delight. I am confident Brad will spearhead the next chapter in Audible’s evolution as a global digital entertainment leader.”
Schwartz said: "I have been an Audible member for years and I am enormously excited and inspired by its strategy for the future. Audible continues to forge new paths in bringing premium storytelling and original IP to the ever-expanding audio segment of our industry."