Borough Press sparks online conversation

Borough Press sparks online conversation

HarperCollins imprint The Borough Press is launching a social initiative for booklovers to share books they love on Twitter and Instagram using the hashtag #bookaday. It will begin on Sunday 1st June and run throughout the entire month.
 
Inspired by the #recordaday initiative, which was set up in the US to support independent record shops, #bookaday encourages people to post a picture or title of a book every day with the hashtag working to a list devised by The Borough Press for the month of June. The list includes topics such as: ‘favourite book from childhood’, ‘summer read’, ‘bought at my favourite independent’, and ‘never finished’.
 
The Borough Press’ publishing director, Katie Espiner, who came up with the idea for the initiative, explained that the primary aim of it is to “generate literary conversation online”, with a secondary aim to “drive awareness of this year’s Independent Booksellers Week”.
 
She added: “The idea is simply to try and get people talking about books they love, creating a bit of a buzz and hopefully generating some noise in the lead up to Independent Booksellers Week.”
 
The Borough Press has linked up with the Booksellers Association as part of their Independent Booksellers Week campaign and has printed postcards featuring the entire #bookaday list, which are being distributed to independent booksellers across the country. There is also a printable poster available for use in-store.
 
If the initiative is successful, The Borough Press will pass the baton on to other publishers and bookshops to come up with a list for forthcoming months.