Borders UK moves into online dating

<p>Borders UK has launched an online dating service called &#39;Happily Ever After&#39; on its website borders.co.uk The new site offers its members the chance to find like-minded people who share similar interests and hobbies, and of course a love of books, CDs and DVDs.</p><p>Visitors to the Borders website can sign up to the new service over the next few weeks for &pound;1 per month. After that period the subscription will be &pound;9.99 per month. The site also showcases a wide range of books for all the latest advice on dating.<br /><br />The bookseller is the latest books website to launch a dating wing; Penguin launched its dating area last year, in conjunction with online dating giant Match.com.<br /><br />The Borders site has been launched with whitelabeldating.com, which provides the dating software, membership database, payment processing, customer support, and hosting in order to move into the dating market.</p>