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Borders UK is launching a new dedicated children's graphic novel section into its stores from tomorrow (5th March). The books will be highlighted in a new promotional bay, with a multibuy offer of three for two, which is linked to an existing campaign for adult graphic novels.
Each store will carry around 70 titles. Some of the books included in the bay on launch are Simpsons Comics: Strikes Back by Matt Groening (Titan Books), The Savage by David Almond (Walker), Wicked Wiles of Iznogould by Goscinny (Turnaround), and Artemis Fowl Graphic Novel by Eoin Colfer (Penguin).
JP Hunting, children's buyer, said: "Previously children's graphic novels got put into the children's section so titles got a bit lost. With a dedicated section, it will be easier for customers to find these titles." He added that the graphic novel sales grew by 21% in 2008. He said: "These sales will increase with the additional of this section and the likes of Watchmen selling well."
Jane Harris, sales director at Walker Books, said: "It's fantastic to see Borders backing the Children's graphic novel genre so proactively, and we are excited to be working with the team on this new initiative."
Olivier Cadic, m.d. of Cinebook, the publisher of Lucky Luke, Blake & Mortimer and Iznogoud, said: "We are delighted that Borders are taking this opportunity to give this area of children’s publishing the attention it rightly deserves."