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Borders UK has teamed up with Walker Books and Google Earth for a Where's Wally competition with a digital spin.
Customers can enter at www.borders.co.uk/whereswally. From Monday, daily clues will be published in the Daily Telegraph to find Wally, who will be located in seven different locations across the globe.
Anyone who finds him on any individual day will be entered into a prize draw to win Where's Wally merchandise. Anyone who finds all seven secret locations on Google Earth will then need to enter all the longitude and latitude references on the Borders website to get to the final round. The winner, drawn at random, will win a holiday to Wally’s secret final destination.