Borders sets out 'single brand' strategy

<p>Borders UK has confirmed it plans a &quot;single brand&quot; strategy for its future, but stressed there were no immediate disposals pending, following on from the announcement a fortnight ago that its Books Etc Staines branch was to shut down.</p><p>A company spokesperson said: &quot;Our future strategy is single brand, and has been since the deal with Waterstone&#39;s, when we sold them eight stores in August 2008.&quot; The comments came in response to a report in <a href=" target="_blank"><em>The Independent</em></a> this morning (29th September), claiming that the chain was &quot;trying to sell&quot; the stores. She added there was &quot;no time frame&quot; for any future move.</p> <p class="font-null">She reiterated chief executive Philip Downer&#39;s comments previously that Borders was &quot;considering how best to market them&quot;, adding: &quot;Staines came up a few weeks ago, and we are selling that, but none of the other stores are about to close. We are continuing to trade in all of them.&quot;</p><p>According to the <em>Independent</em>, the company is also negotiating with landlords to restructure or reduce the leases on some of its Borders shops. The piece reports that the bookseller is thought to be looking at sub-letting floor space, putting in more concessions or negotiating a reduction in space with landlords. However, the spokesman insisted: &quot;There are no imminent plans to close any Borders stores.&quot;</p><p>As reported by <a href="../news/97158-borders-to-close-books-etc-staines.html" target="_blank"><em>The Bookseller</em></a> the Two Rivers Centre store in Staines is to close at the beginning of October. There are now nine &quot;small stores&quot;, including Books Etc and Borders Express, left in the group. Downer and finance director Mark Little led a buyout of the business, backed by Valco Capital Partners, in July. </p>