Borders downgrades 3-for-2s

<p>Alison Bone</p><p>Borders has overhauled its front-of-store displays, with three-for-two tables making way for more new titles.</p><p>The first two front-of-store tables in all Borders and Books Etc shops no longer carry multibuy offers. They now feature new paperback titles, 60 of which are price-promoted and 60 of which are at cover price. Borders said it wanted to move its promotions beyond the three-for-two format, which it believed had become over-used.</p><p>The third front-of-store table features seasonal promotions, such as travel guides. The three-for-two tables are back in fou...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now