Borders chooses best 'new authors'

<p>Borders will launch a &quot;new authors&quot; fiction promotion on 15th February. The promotion will be front of store across all Borders and Books Etc stores from the end of the week.</p><p>Running for six weeks, the campaign will highlight new authors and will include recommendations from well-established names such as Marian Keyes, Mark Billingham, Susan Hill, Jill Mansell and the literary editor&#39;s team at the <em>Guardian</em>. Each has selected between four and eight new novelists they have enjoyed.</p><p>The promotion will be backed by instore flyers and point of sale. </p><p>Michael Jones, senior fiction buyer, said: &quot;Borders has always had a really strong record in identifying and supporting new, up-and-coming authors. There are so many high calibre authors published, who have yet to reach their full readership potential and we think it&#39;s great to be able to highlight these to our customers. Working with some of key figures in the industry to put this together has been really exciting and I am delighted with the final list.&quot;</p><p>The authors are:<br /><br />JO NESBO<br />ELENA FORBES<br />TANA FRENCH<br />YRSA SIGURDARDOTTIR<br />JANE HILL<br />LINWOOD BARCLAY<br />VALENTINE JENNEY<br />DINAW MENGESTU <br />PETER BEHRENS<br />STEVEN HALL<br />XIAOLU GUO<br />JANE HARRIS<br />CLARE ALLAN<br />CATHERINE O&rsquo;FLYNN<br />ANDREW WILSON<br />MARIE PHILLIPS<br />JOSHUA FERRIS<br />PETER ANTHONY<br />PAUL MAGRS<br />JONATHAN TROPPER<br />HOLLY DENHAM<br />FIONA NEILL<br />JACQUELYNE MITCHARD</p>