Borders Australia to take on Amazon.com

<p>Borders Australia online is taking on Amazon.com in a pricing war, guaranteeing to beat prices offered by the US-based online bookshop giant, reports the <em>Sydney Morning Herald</em>. Borders Australia online said its price guarantee signaled a new era in the way Australian booksellers would compete in the global online market.<br /><br />The company is backing up this promise with the guarantee that if a customer finds a book cheaper on Amazon.com, including purchasing and freight costs, then Borders Australia will refund the difference plus 10%. Borders&#39; chief Dave Fenlon said he wanted to nail the myth that it was cheaper to buy books from Amazon.com, than in Australia.<br /><br /><br /><br /></p>