Reading charity Booktrust has been chosen as The London Book Fair’s Charity of the Year for 2015, the year of Booktrust's 90th anniversary.
Benefits will include promotion and marketing support in the lead-up to the Fair and at the event itself, as well as year-round promotion and an opportunity to fundraise via a button on the LBF website.
Booktrust chief executive Viv Bird said: “We are very excited to be chosen as LBF’s Charity of the Year as it gives us the chance to demonstrate the importance of our work with publishers and continue to improve so many lives.”
The 90-year-old charity runs a range of national and targeted reading programmes providing free books and extra support for disadvantaged children and families. The charity’s flagship programme Bookstart has been adopted in over 24 countries across the world. It also runs competitions, such as Read For My School which challenges 7 to 13 year olds to read as many books as they can in two months, and organises adult and children’s book prizes.
Jacks Thomas, director of The London Book Fair, said: “We have long admired and supported Booktrust’s work to promote reading in the UK and we are pleased to formalise this by choosing them, in their 90th anniversary year, as our Charity of the Year. They are passionate about literacy and we look forward to helping them showcase their great work to the wider publishing community.”
Booktrust follows on from Book Aid International which was LBF’s Charity of the Year 2014. Book Aid director Alison Hubert described the experience as "a wonderful opportunity", saying: "The exposure that the partnership with LBF gave us was invaluable for building and strengthening relationships with the publishing sector.”