BookTrust launches Christmas appeal

BookTrust launches Christmas appeal

Reading charity BookTrust has launched its 2020 Christmas fundraising appeal, calling on members of the public to help vulnerable children across the country.

Now in its fourth year, the appeal raises money to send festive book gifts to children who are vulnerable or in care across England, Wales and Northern Ireland.

A donation of £10 will send a surprise book gift to a young person, distributed through local authorities, schools and community foodbanks, with the aim of reaching over 14,000 children.

The book titles have been carefully selected according to the children’s ages and the selection includes The Gruffalo Sound Book (Macmillan Children's Books), Elmer: A Classic Collection (Andersen Press), Through the Animal Kingdom (DK Children's) and Guinness World Records 2021.

Each child will receive a hardback book from this selection, along with a letter, festive poster and bookmark, written and illustrated by David McKee.

Diana Gerald, BookTrust c.e.o. said: “This Christmas, there will be many more children and families facing some form of hardship.  This is already a difficult time of the year for children in care who may be having their first Christmas away from their family.  And the events of this year mean there will be even more families for whom buying presents may be a struggle. 

“The feedback we get from the children who have received the parcels in previous years is truly heart-warming and shows how much they treasure receiving a gift and book of their own at Christmas.”

McKee added: "I'm so pleased to be involved with BookTrust's festive appeal. Giving the gift of reading is so special, even more so at this time of year and just one book really can make all the difference, so please help reach even more children with the wonderful world of books.”

The money raised from the appeal will also support sending book gifts during 2020 and BookTrust's work with vulnerable children throughout the year. For more information about BookTrust’s Christmas Appeal or to make a donation visit the website.