Booktailor moves to B2B model

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Booktailor, the online guidebook publisher backed by Bertelsmann, has joined the migration of Internet companies towards business-to-business models. It has appointed Fulvio Bruno, managing director of McGraw-Hill Continental Europe, as its chief operating officer.</p><p>

Mr Bruno will be responsible for developing the software licensing side of the e-business, as Booktailor looks to licensing its Web-based software to reference and non-fiction publishers.</p><p>

Chiara Medioli, founder and c.e.o., said that the decision to focus on licensing was provoked by interest shown at the Frankf...

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