Bookshops report brisk festive trading in annual survey, with almost 60% well up

Bookshops report brisk festive trading in annual survey, with almost 60% well up

Independent booksellers have reported healthy Christmas trading this year, with almost 60% of participants in The Bookseller’s survey saying trade was “very good” compared to 2020. Some retailers were up by as much as 50%, while one retailer’s sales were triple that of December 2020, attributed to being able to sell in-person this year and not being reliant on online sales. In a separate poll, the Booksellers Association (BA) found 58% were up on sales for 2021 as a whole, compared to 2020, with 29% saying they were “up a lot” at Christmas.

Of the 41 participants in The Bookseller’s annual...

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