Graeme Simsion, author of The Rosie Project and The Rosie Effect (Penguin),will be taking to the road for a tour of UK bookshops.
Simsion’s debut The Rosie Project, which tells the story of socially challenged genetics professor Don Tillman and his unique quest to find a wife, was published in January 2014. Last year, Simsion conducted a ‘lobster love’ book tour of 14 bookshops and libraries around the UK, culminating in a free give away of signed copies of the novel and lobster rolls at B.o.B’s Lobster van in Spitalfield’s Market in London on Valentine’s Day.
He is now back in the UK with a ‘some men never change’ themed 10-date book tour, celebrating the paperback publication of the second Don Tillman book, The Rosie Effect, which was originally published in September 2014. He will visit a range of independent bookshops, as well as Bath, Nottingham and Guildford branches of Waterstones, culminating the tour at Waterstones’ flagship London store on Piccadilly. The tour will highlight the role of men in relationships and why the unconventional romantic comedy formula has proven popular.
The ‘some men never change’ tag-line will also feature on a major outdoor advertising campaign which will be rolled out across 70 London underground and 3 mainline station sites from the 2nd March. The social media campaign is already underway with an initial focus on people that loved The Rosie Project, as well as people mentioning being alone on Valentine’s Day, who have been sent a specially designed Rosie-themed package and encouraged to share their pictures on social media using the hashtag #TheRosieEffect.
The Rosie Effect is published in paperback by Penguin Random House on 26th February 2015.