Bookselling by numbers

<p>Tom Holman</p><p> The book business continues to hunt the holy grail of expanding the market--but sales are already swelling more than some may realise.</p><p>Although the Christmas rush came later than ever, it helped to cap a solid year of growth for book retailers in 2004, year-end data from Nielsen BookScan suggests. The year was not without its challenges--especially for the independent sector as it watched discounts deepen ever further.</p><p>Get big fast</p><p>BookScan's figures from its Total Consumer Market put sales at &#163;1.59bn for 2004. This is an increase of 6.4%, or &#16...

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