Booksellers back BA catalogue

<p>Fiona Fraser</p><p>The BA Christmas Books catalogue increased sales for 69% of booksellers, according to a Booksellers Association survey. </p><p>More than two-thirds of the 90 independent booksellers surveyed said the catalogue had increased their sales in 2003. Despite fears that the featured titles would be discounted in other channels, half claimed they had sold better than books not included. A total of 400 independent booksellers took the catalogue over Christmas.</p><p>The titles were chosen by an independent panel of booksellers and wholesalers. The most successful last year incl...

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