The Bookseller launches consumer report

<p>The Bookseller is surveying more than 1,000 people across the UK to discover changing attitudes to books.&nbsp; The &quot;Reading the Future&quot; project, being carried out by leading consumer research consultancy Next Big Thing, will be launched at a half-day conference on 22nd May.</p><p>It will cover how people find out about new books, their responses to marketing and pricing, and their browsing and buying behaviour. The answers will be segmented according to sex, age, socio-economic group, region and current reading habits. </p><p>Next Big Thing will then analyse the results and compare them to wider social and cultural trends.</p><p>&quot;This report will provide hard consumer data that publishers and retailers can really use to improve their businesses,&quot; said Neill Denny,&nbsp; editor-in-chief of The Bookseller.<br /></p>