The Bookseller launches children's marketing competition

The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September.

Entrants can win the chance to present their marketing campaigns at the conference, as well as advertising spend, by sending in details of any campaigns that went live between 1st September 2014 and 31st August 2015. The campaign can be for a children’s print or digital book, from board books to YA, fiction or non-fiction. It can also be for imprints, new platforms, groups of books or backlist promotions, as well as new titles.

Sophia Blackwell, head of marketing, said: “Our new competition will reward the innovation and ingenuity we’ve seen in recent marketing campaigns for children’s and YA books. By showcasing the winning campaign at the upcoming Children’s Conference, we aim to inspire both new and experienced marketers to come up with new and exciting strategies."

The overall winner will receive £2,000 to spend on print or digital advertising in The Bookseller, and two runners-up will each receive £1,500 ad spend.

The judges, who will include The Bookseller’s head of publisher relations Emma Lowe and head of marketing Sophia Blackwell, as well as publishing consultant Corinne Gotch, will look at how the campaigns reached the audience, how many books were sold, and the different platforms and promotional methods used. Publishers can enter a maximum of two campaigns.

The deadline for submissions is 16th September. The shortlist will be announced in The Bookseller on Friday September 25th and the winners will present at the conference on the 29th September.

Full details on how to apply, including the terms and conditions, can be found online at http://www.thebookseller.com/childrens2015.