The Bookseller is to distribute an English and Chinese version of The Bookseller Daily at the Beijing International Book Fair in 2016.
The 23rd Beijing International Book Fair takes place from 24th August to 28th August. In 2015 2,302 publishing houses from China and publishers from 82 countries attended the fair. It is the first time The Bookseller will have been distributed at the event.
Philip Jones, editor of The Bookseller, said: “We are delighted to be publishing, for the first time, a dual-language edition of The Bookseller in co-operation with BIBF. The fair has grown in importance for English-language publishers, as expansion into the huge Chinese market has become a realistic possibility. UK publishers are also now on the hunt for Chinese authors as we have seen with Head of Zeus’ publication of The Three-Body Problem by Cixin Liu. The show magazine will be a bridge between these two regions. This is the first step in what we hope will be a long-term relationship.”
Jiayang Yuan, director of sales and marketing at BIBF, said: “The BIBF is very excited to be working with The Bookseller to produce our very first show Daily. The Beijing Book Fair started in 1986, and has been servicing the publishing industry for 30 years. Our goal has always been connecting the world with the Chinese publishing industry. We are hoping that, through our joint effort, the daily will bring you the newest trends and information from China, and help you do business in China.”
The International Publishers Association (IPA) accepted the Publishers Association of China as a new member at the Frankfurt Book Fair last October. But the decision has since proved to be controversial with some members of the IPA.
The Bookseller Daily is the pre-eminent book fair paper capturing real news from trade events as well as providing important context on the international publishing scene; they are distributed at Frankfurt, London, and Bologna. For advertising contact Emma Lowe (Emma.Lowe@thebookseller.com); editorial queries should be sent to Tom Tivnan (Tom.Tivnan@theBookseller.com).