BookScan estimates 2020 full-year print market up 5.5%

BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019.

Using its Books and Consumers survey data to fill the 17-week gap in its data left by the 2020 pandemic lockdowns, and combining it with historical data, Nielsen has stated that its estimates are "very accurate".

This would be the first time the annual print volume has topped 200 million books sold since 2012, and would represent the highest annual value since 2009 and the biggest volume rise since 2007. It would als...

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