Books with inspirational themes continue to drive children's book market

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. 

Jaclyn Swope, publisher account manager at Nielsen BookScan, shared insights for her session "International Children's Book Trends in the Age of Covid" at the event on 22nd September. 

Swope was optimistic about the state of children’s publishing, saying: “We saw more growth than decline by the end of the year. The countries that did end up down for the year were the ones that tended to have the strictest lockdowns due to Covid. Unfortunate...

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