Books business adapts to e-commerce

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Publishers must continue to respond creatively to e-commerce opportunities, a new analysis of the market has said.</p><p>
E-commerce: Business Opportunities for Publishers was commissioned from Pira International by the Department for Trade and Industry and UK Publishing Media, an alliance of bodies including the Publishers Association. It is a companion publication to Pira's Publishing in the Knowledge Economy, an assessment of publishing competitiveness in the UK.</p><p>
The report says publishers have responded well to the challenges of e-commerce and have used it to enhance their ex...

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