BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it.
The company, which has run more than 100 events to date, will offer event management and programming, digital and social media marketing, book launches, project management, website management, copywriting and copy-editing services.
Joining co-founder Laura Summers (pictured) at the new agency are former Hodder & Stoughton employee Bea Long; copywriter and digital marketer Nicola Slavin, who has worked on brands including Roald Dahl and J K Rowling’s Pottermore; Suzanne Kavanagh, a marketer with more than 20 years’ experience in the publishing industry; and Sarah Richardson, an experienced project manager and editor of children’s brands.
Clients already signed up to the service include Emerald Publishing Group, Macmillan Children’s, GL Assessment, EMC Design, Just Content and Geethik Technologies.
Summers said: “By bringing together five successful industry professionals, we are able to leverage the right skills for each project.”