Booker bounces longlist sales

<p>Sales of the titles on the Man Booker longlist increased by 60% following its announcement last Tuesday (28th July).</p><p>Although Sarah Waters&rsquo; <em>The Little Stranger</em> (Virago) remains the sales leader, its 4.4% sales boost week on week (to 1,556 copies sold) was the lowest of the 11 titles published thus far. James Scudamore&rsquo;s <em>Heliopolis</em> (Harvill Secker) enjoyed the strongest sales boost&mdash;selling 100 copies last week, up from just three copies the previous week, while Ed O&rsquo;Loughlin&rsquo;s <em>Not Untrue &amp; Not Unkind </em>(Penguin) sold 107 copies, up from five copies and Adam Foulds&rsquo; <em>The Quickening Maze</em> (Cape) sold 223 copies, up from 37 sold.</p><p>According to Nielsen BookScan, sales are up significantly on last year. Salman Rushdie&rsquo;s longlisted <em>The Enchantress of Florence</em> (Cape) was the top seller in the equivalent week last year, selling 698 copies; this year Waters&rsquo; book, James Lever&rsquo;s <em>Me Cheeta</em> (Fourth Estate), Hilary Mantel&rsquo;s <em>Wolf Hall </em>(Fourth Estate) and A S Byatt&rsquo;s <em>The Children&rsquo;s Book</em> (Chatto) all outsold that figure last week.</p><p>Since BookScan began in 1998, Man Booker winners have accumulated sales of nearly four million (3,980,000). The all-time bestseller list comprises: <em>The Life of Pi</em> by Yann Martel (Canongate), <em>The Blind Assassin </em>by Margaret Atwood (Virago), <em>The White Tiger</em> by Aravind Adiga (Atlantic), <em>Vernon God Little</em> by D B C Pierre (Faber) and <em>Amsterdam </em>by Ian McEwan (Vintage). </p>