Book trade wins new media awards

<p>Harlequin Mills and Boon and Penguin&#39;s digital marketing director Anna Rafferty both won awards at the New Media Age Effectiveness Awards, held last week. Mills and Boon picked up a gong for its newly redesigned website, while Rafferty won an award for the &quot;Greatest Individual Contribution to New Media&quot;.<br /><br />Rafferty was applauded for her pioneering and innovative approach to social media and digital marketing at the NMA Awards. Since joining Penguin Books in 2003, she has spearheaded a variety of social media-driven initiatives, including Spinebreakers, an interactive site aimed at promoting the world of books and reading to teenagers, BlogaPenguinClassic, BlogaHolidayRead and the online dating site, PenguinDating.</p><p>Tim Cooper, director of direct and digital marketing, for M&amp;B describe the firm&#39;s award in the Retail category as &quot;fantastic news&quot;. &quot;The new Mills &amp; Boon website is a showcase for our new eBooks, and also offers an online community for romance fans.&quot; He added: &quot;We are in an increasingly instant and on-demand world. The new Mills &amp; Boon website and eBook offering is our way of responding to the changing face of publishing and taking the lead - and we are receiving a fantastic repsonse from readers as a result.&quot;<br /><br />The new website launched in April this year with its own social networking site. The site now includes a variety of features, including blogs, forums and reviews. The site branches directly off Mills and Boon&#39;s main website and works in the same vein as Facebook, allowing users to create a profile.</p>