Blackwell’s has reported an upswing in the popularity of its bespoke Book Subscription service, ahead of Christmas.
The service involves explaining the recipient's reading tastes to a Blackwell’s bookseller, and receiving hand-picked books tailored to individual tastes, for six months or a year, in hardback or paperback. The service has been in operation for six years.
Following a new promostion campaign, the uptake of subscriptions has increased, with managers crediting lockdown for the success of the scheme.
David Robinson, area manager at Heffers, Cambridge, said: “It’s been fabulous to see how much our Book Subscription service has captured people’s imaginations this year. Our customers really trust us to select books which will accord with their set of tastes and specifications, which is great to see. And in this strange year of lockdowns, giving the gift of a Book Subscription this Christmas seems to have proved an elegantly simple solution for many."
Blackwell’s has also unveiled a programme of virtual events. Douglas Stuart, the author of Shuggie Bain which recently won the Booker Prize, will feature in an evening Zoom event on Thursday 17th December. He will appear in conversation with author Sarah Franklin.
Meanwhile. Philip Pullman appeared in conversation with Guardian journalist Sian Cain, talking about both "Serpentine", a short story and companion piece to The Book of Dust, and also about the world Pullman created in the trilogy His Dark Materials.
“High-quality author events have been a Blackwell’s hallmark for a long time. We’ve been honoured to present a range of exceptional virtual author events through 2020 and we are ending the year on an out-and-out high with these two dazzling occasions,” said Alice Carr, Blackwell’s events manager.