National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa.
A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be donated by National Book Tokens to Book Aid International. The money raised will go towards the charity’s book provision work. Last year, Book Aid shipped more than one million brand new books to libraries in Africa.
The gift card features “vibrant” illustrations by this year’s World Book Day illustrator, Sophy Henn.
Hannah Watson, head of fundraising at Book Aid International, said: “In many of the communities where we work, books are scarce and many libraries have no budget to purchase books for their collections. The work we do is vital in bringing opportunities for people of all ages and walks to life to read, learn and improve their own lives.
“By buying this special National Book Token card, you’re not only giving the gift of reading to someone you know, but you’re also helping children, families and communities in Africa to discover the joy of reading.”
Alex de Berry, m.d. of National Book Tokens, added: “Promoting reading for everyone is at the heart of what we do. We’ve supported Book Aid International for a number of years, helping to promote their important message to bookshops and book buyers, this year we wanted to do something more. We’ve printed 100,000 special charity gift cards and thanks to Sophy Henn’s fantastic illustration we are already seeing strong trade support.”
National Book Tokens are accepted in all major bookselling chains and independent book shops across the UK and Ireland, including: WH Smith, Waterstones, Blackwell, John Smith’s and Foyles. The tokens can also be spent online and on e-books.