Bonus for staff as Usborne tops Nielsen chart

Bonus for staff as Usborne tops Nielsen chart

Usborne has given all its members of staff a £100 bonus after the publisher was the top-selling children’s imprint in April and May.

For the four weeks ending 16th May, Usborne Publishing’s sales totalled £1,211,170, ahead of second-placed Puffin Books’ £1,198,985 through Nielsen BookScan Total Consumer Market (all children’s sales).

The third biggest seller was HarperCollins Children’s Books, with sales of £1,036,084, fourth was Macmillan Children’s Books with £963,062, and fifth was Egmont with £819,935. It was the first time Usborne claimed the top position in the children’s chart over a four-week BookScan period.

Usborne founder and m.d. Peter Usborne said: “This is thrilling news and a wonderful team achievement.” He also said that unlike other publishers at the top of this chart, Usborne is not reliant on big brand authors or properties.

In terms of volume sales, Puffin is top of the list with 210,644, then Usborne with (204,905), Macmillan Children’s Books (203,836), HarperCollins Children’s (190,884) and Egmont (154,241).

Usborne bestsellers during the period include Anna Milbourne’s and illustrator Simona Dimitri’s Peep Inside the Zoo (30,601 units), Louie Stowell’s and Jane Chisholm’s Write Your Own Story Book (27,022) and Katie Daynes’ and Colin King’s See Inside Your Body (26,612).