Bonnier Books c.e.o. Perminder Mann is part of a new scheme which aims to unite organisations inside and outside the creative industries to promote allyship.
Launched by the BBC's Creative Diversity Unit, led by June Sarpong, the Creative Allies Initiative sees global leaders from sectors including business, media, fashion and the arts, who have all signed up as “Creative Ally Champions”. All have pledged to develop the next generation of creative leaders from backgrounds that are currently under-represented in their organisations.
Those taking part include Mann, BBC director-general Tim Davie, Creative Industries Federation c.e.o. Caroline Norbury, and leaders from organisations including TikTok, LinkedIn and Sony Music.
Mann said: “As both a c.e.o. and as the daughter of first-generation immigrant parents from Punjab in India, I understand the importance of diversity and the potential impact from getting this wrong. The BBC Creative Allies initiative neatly aligns with our approach to inclusion at Bonnier Books UK, and I look forward to working closely with June and the team at the BBC on strengthening this alignment yet further.”
Each participant organisation has pledged to promote allyship, where people can support colleagues who may have had fewer advantages than them in life. The ambition is that many more leaders within the creative industry and beyond will also sign up as allies.
To support the scheme, the BBC Academy, in association with the USC Annenberg Inclusion Initiative, has created The Ally Track—a free online education tool.
The tool helps the user think about their own background and how different experiences can lead to advantages and disadvantages in the workplace. It can also be used to identify an individual’s strengths and suggest how they might display allyship at their work.
Sarpong said: "I am delighted that so many leaders have come on board to support our Creative Allies initiative. Throughout my own career I have been lucky to find support from allies within my industry—it’s important that those with the most agency use that position to help level the playing field for diverse talent, we look forward to more organisations joining us."
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