Bonnier to unleash cinema-style campaign for Wilbur Smith

Bonnier to unleash cinema-style campaign for Wilbur Smith

Bonnier imprint Zaffre Books has revealed plans for an “unmissable” campaign promoting the new Wilbur Smith novel, Ghost Fire, using cinema-style visuals to draw in new readers.

The latest in the bestselling writer’s Courtney series and written alongside Tom Harper, Ghost Fire, is set against the backdrop of the French and Indian war in 1754. Published on 5th September, Ghost Fire tells the tale of Theo and Connie Courtney, two siblings torn apart by the death of their parents but whose destinies converge again in the vengeance and redemption they seek.

With a new generation of Courtneys ...

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