Bonnier scoops Flintoff's 'perfect tonic' social commentary

Bonnier scoops Flintoff's 'perfect tonic' social commentary

Bonnier Books UK is to publish a "lockdown fever, Zoom etiquette and social media meltdown" social commentary by Andrew ‘Freddie’ Flintoff.

Matt Phillips, publisher for Blink and John Blake, acquired world all language rights to Right, Said Fred from David Luxton at David Luxton Associates on behalf of M&C Saatchi Merlin.

Phillips said: "I love this book. Freddie is so good at highlighting the absurdities of the modern world and skewering our institutions in a manner that is at once hilariously funny and surprisingly thought-provoking. Right, Said Fred, is absolutely the perfect tonic to what has been a hell of a year."

The synopsis describes the book as  a "much-needed Bible of straight-talking honesty and sharp observational humour and is the perfect antidote to a challenging year. Fresh from months of staying at home, Freddie imparts his effortless charm and wisdom on a wild array of topics. From the significant: climate change – maybe it’s our time to go? To the vital: does social media turn us all into angry Basil Fawltys? 

"From age-old questions: what even is political correctness and has the world really gone mad? To our new reality: what are the politics of Zoom and is it okay to keep pretending my computer has crashed?  Throughout Freddie takes you on a whirlwind tour of his brain as he ponders life’s most unfathomable questions. Indeed, just what do you get when you receive the coveted Toby Carvery Gold Card?"

Flintoff, who is an author, broadcaster and former international cricketer, said: "People need a laugh at the minute, don’t they? Hopefully my book is a chance to escape the scrolling doom appearing on everyone’s iPhones right now. It’s been a welcome distraction for me getting this all down during lockdown. I hope it can help give a few people out there a few stories, some chuckles and a bit of time away from it all in the coming months."

Right, Said Fred will be published on 15th October 2020, available in hardback, e-book and audiobook.