Bonnier Publishing Fiction is changing its name to Bonnier Zaffre, effective immediately.
Bonnier Zaffre was chosen as the new name for Bonnier's fiction division, part of Bonnier Publishing, to reflect "both the 200-year heritage of Bonnier Publishing’s owner" - Scandinavian-based Bonnier AB - "and the entrepreneurial spirit" of c.e.o. Mark Smith's new fiction arm, based in London's West End.
Part of an "ambitious" programme for growth across the Bonnier Publishing group led by group c.e.o. Richard Johnson, Bonnier Zaffre will continue under its new name to focus on expanding its fiction list, under imprints Zaffre, Twenty7, Totally Entwined, Hot Key Books and Piccadilly Press.
The change of name follows a series of high-profile appointments in 2015, including Jane Harris who heads up the children’s fiction imprints, Kate Parkin who heads up the adult fiction imprints and James Horobin who leads the sales, marketing and publicity efforts across the division. Eleanor Dryden, currently publishing director of Avon, HarperCollins’ commercial fiction arm, joins shortly as publishing director for women’s fiction.
Outside of fiction, it was announced today (25th January) that Matt Phillips will be leaving sports literary imprint Yellow Jersey, part of Penguin Random House, in March to set up a new sports imprint within Bonnier's Blink Publishing division, called Blink Sports.
Bonnier Zaffre's ambition is to transform the division into a £20m business by 2020.