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Bonnier Books UK has launched a new brand identity with a different logo to reflect its “growth and evolution” as a publisher.
The company’s "open book" brand symbol, derived from the "B" in the Bonnier logo, has been simplified to be more modern and digital friendly and applied more creatively as a visual device, with a new colour and typography, the publisher said. It was designed by Tom Leach, creative director at agency Evoke.
Lois Bray, brand, communications and creative director, said: “The purpose of the refresh was to create a more modern, vibrant look and feel that better showcases the fantastic books that we publish and the culture we have worked together to build. Tom has done a brilliant job of responding to our brief, creating an identity that we can all be really proud of.”
Perminder Mann, c.e.o., commented: “As we approach the next phase of our growth, it became clear that we needed a more dynamic brand identity that better communicates our values as a modern, sustainable publishing business for the future. I’m thrilled to be sharing our new look with our authors, illustrators, brand partners and the wider publishing community. I hope they love it as much as we do.”
Earlier this month, the company formally opened the doors of its new headquarters at Grade II-listed Victoria House in Bloomsbury Square, central London. The company occupies a workspace on the fourth floor, with access to multi-use meeting rooms and communal areas across the building’s 150,000 sq ft of space, including a café and roof terrace for informal meetings.
As part of its strategy for growth, Bonnier Books UK also recently acquired independent Scottish publisher Black & White Publishing.