BolognaFiere to co-organise CCBF, as Reed bows out

BolognaFiere to co-organise CCBF, as Reed bows out

BolognaFiere, organiser of the Bologna Children’s Book Fair, has struck a deal to co-organise the Shanghai International Children’s Book Fair (CCBF) from 2018.

The fair's former organiser, Reed Exhibitions China, will no longer be involved; its vice president Lanny Zhang released a statement saying, "The time has come to recognise our success and move on". 

Trade show organiser BolognaFiere signed an agreement on 19th November with the Shanghai XinHua Distribution Group Co Ltd to oversee CCBF, starting with the 2018 fair taking place from 9th - 11th November at the Shanghai World Expo Exhibition & Convention Center. 

The agreement sees the creation of an international calendar of events under the direction of BolognaFiere, which now covers US and Chinese markets. It is also launching the first New York Rights Fair, taking place 30th May to 1st June 2018.

The president of BologaFiere, Gianpiero Calzolari, commented: "With this new initiative we are proposing the creation of an exhibition network involving the main international markets also for the Children’s Book Fair. It is an exhibition model that BolognaFiere has developed also for other leading global events and has demonstrated is strategic value to the exhibiting companies and for international operators. Children’s publishing will now have, alongside the key annual event in Bologna, two new initiatives, one in the USA and another in China: two appointments that will provide a boost to the publishing trade with the US and Chinese markets."

The fifth Shanghai International Children’s Book Fair was held 17th - 19th November this year. The fair saw an increased number of exhibitors - including more than 350 overseas companies – plus a record 10,747 professional visitors attending over three days. First time international exhibitors included companies like Livres Canada Books, Bonnier (Sweden), Penguin Random House (U.S.) and Tohan (Japan). However, attendance from UK publishers dropped by 50% amid concern that Beijing is keen to stem the flow of overseas-originated titles coming into the country.

Zhang, vice president Reed Exhibitions China, commented: "We would like to thank our partners, exhibitors and visitors alike for the support they have given to Shanghai International Children’s Book Fair (CCBF). The Fair has become enormously successful and has more than doubled the number of exhibitors - and seen a five-fold increase in the number of visitors - in its five years of life. More importantly, it has been responsible for helping to develop and grow children’s reading and the book market in China. We can indeed be hugely proud of this legacy. However the time has come to recognise our success and move on. 

"CCBF has focused on encouraging parent-child reading, introducing new books and authors, and promoting copyright transactions and the international exchange of good books. It has become a powerful force in intellectual property protection and children's education. We wish it every success."