'Bold' McBride campaign from Faber

'Bold' McBride campaign from Faber

Eimear McBride's Baileys Women's Prize-winning novel A Girl is a Half-formed Thing will be promoted around the country with a major advertising campaign, including bus-side advertising.

Faber, which publishes the mass market paperback edition of the novel, following its original publication by independent publisher Galley Beggar Press, will back the novel with what it calls a "huge" London bus advertising campaign, which will run from 16th June for two weeks.

Outside of London, the book, which focuses on a young woman and her relationship with her ill brother, will be boosted with a national city centre poster campaign, with advertising in Brighton, Manchester, Cardiff, Edinburgh, Glasgow, Birmingham, Sheffield and Leeds. The posters will feature different quotes and be tagged to Waterstones, and will also go live on 16th June.

Shops in Irish and UK retailers will also be given bookshop posters and tote bags.

The publisher has also launched an Eimear McBride website, and will advertise online across Facebook, Twitter and YouTube.

Hannah Griffiths, associate fiction publisher at Faber said: "We wanted to create a bold, unmissable campaign that takes this amazing book out to as many readers as possible; and to do it right now, when so many readers are joining in this vital conversation around the importance of books that offer a different kind of reading experience."

Following the Baileys Prize win, Faber announced it would republish 25,000 copies of the novel,

The book has previously won the Goldsmith's Prize, and was nominated for the Folio Prize. It is currently in the running for the Desmond Elliott Prize.