Steve Bohme, research director at Nielsen Book Research UK and Sophie Corcut from retail trends consultancy GDR Creative Intelligence will keynote this year’s Quantum Conference at London Book Fair (LBF).
The conference was launched in December last year and replaces London Book Fair’s ‘Quantum: Publishing & So Much More’ event and the Nielsen BookInsights Conference.
Bohme will share findings from Nielsen’s annual books and consumer study, whilst Corcut will talk about retail and consumer trends. Other speakers on the day will include Alexander Bregman from Google Play, Wattpad’s Ashleigh Gardner, Tom Williams from app developer Peak, and We are Social’s Charlie Cottrell. The event will now be chaired by publisher consultant and former managing director of Watkins Media James Spackman, and not, as previously announced, Hachette's Damian Horner.
Orna O’Brien, conference organiser at The London Book Fair, said: “It is imperative that publishers know who they are creating content for, and exactly who they are selling to. Our aim is to equip Quantum delegates with this knowledge by providing them with the very latest actionable insights, and inspirational examples of best practice from within and beyond the industry. As part of our new collaboration with Nielsen we are committed to providing our delegates with the most up-to-date industry research available, which is why I’m delighted to welcome Sophie Corcut alongside Steve Bohme to our roster.”
Separately, the British Council and the Polish Book Institute have revealed 12 Polish authors attending LBF this year as part of the fair’s ‘Polish Market Focus Cultural Programme’. The writers taking part include Olga Tokarczuk, a fiction writer and essayist, fantasy and crime author Zygmust Miłoszewski, and the graphic artists Aleksandra Mizielińska and Daniel Mizieliński.
During the week of LBF (14th-16th March) the writers will take part in events at the British Library, the Southbank Centre’s Poetry Library and Waterstone’s Gower Street. They will then attend festivals in the UK throughout the rest of the year.
Cortina Butler, director of literature at the British Council, said: “We are delighted to be working with The London Book Fair and the Polish Book Institute on this programme and believe that it creates a unique opportunity for the writing, publishing and reading communities in the UK and Poland to build understanding and make connections and for the people of the UK to find out more about the literary heritage of our Polish neighbours.”