Barnes & Noble has slashed the price of its Nook tablets in the UK starting at just £79 for the 8GB HD model.
The retailer has also announced that the 9-inch Nook HD+ tablet will be sold for just £129 for the 16GB model and £149 for the 32GB model. The slashed-priced Nook Tablets will be available online and at its retail partner stores, including Blackwell’s, Foyles, Sainsbury’s, Asda and Argos.
Barnes & Noble admitted in a recent investors call that it had made too many tablets after they “overestimated the demand for the products”, which has led to the book chain's recent discount programme.
The price cut follows a shallower reduction offered for a limited period on its tablets in the UK in July. The Nook Simple Touch e-reader has been slashed to £29 since April, which led to shops selling out all over the country.
Jim Hilt, managing director of Barnes & Noble Sàrl, said: “As families across the UK prepare for students to go back to school, Nook has made digital reading even more affordable by lowering prices on the Nook HD and Nook HD+ tablets.
"We are committed to the cause of literacy and learning in the UK and this new pricing on our highly versatile tablets will bring a world of books, apps, films, music and more to customers at an unbeatable value.”