Campaigns for Joe Wicks’ Lean in 15 (Bluebird/Pan Macmillan), Dork Diaries: Drama Queen by Rachel Renee Russell (Simon & Schuster) and Your Ultimate Body Transformation Plan by Nick Mitchell (HarperCollins) have been honoured at the BMS Best Marketing Campaigns for the Spring Season, which ran from January to April 2016.
Anna Bowen of Bluebird/Pan Macmillan won the adult category for her work on Lean in 15 by Wicks, which according to judges has built up an “incredible” audience. Highly commended for this category were Fergus Edmonson of Pan Macmillan for So You’ve Benn Publicly Shamed by Jon Ronson; Louisa Macpherson, Julia Pidduck, Jackie Freshfield of W&N/Hachette for Julian Fellowes’ Belgravia; and September Withers of Transworld/PRH’s “striking” campaign for Disclaimer by Renee Knight.
Simon & Schuster’s Liz Binks was named winner of the children’s category for "harnessing the power" of eight to 12 year-old ‘Dorkette’ superfans to push Dork Diaries: Drama Queen to the “top of the bestseller lists”. Meanwhile Elisa Offord, also of Simon & Schuster, was highly commended her ‘eating veggies is good for you’ campaign for Supertato: Veggies Assemble by Hendra & Linnet.
The shoestring category for campaigns under £5,000 was won by Orlando Mowbray of HarperCollins for his “innovative” campaign for Your Ultimate Body Transformation Plan, which used the Shazam app to reveal additional content of instructional videos. Highly commended was Merle Bennett of Simon & Schuster for her “sensitive and well-targeted” campaign for Girl Up by Laura Bates.
The winners will go through as finalists for the BMS Best Marketing Campaigns of the Year, with the shortlist made up of the winners of 2015/2016 seasonal categories, which will be presented at The Bookseller Marketing & Publicity Conference on 28th June.
The BMS Best Marketing Campaigns of the Year shortlists are:
January to April 2015 winner Paul Martinovic for Calm by Michael Acton Smith (Penguin)
May to August 2015 joint winners Matt Clacher for A Modern Way to Cook by Anna Jones and joint winners Caroline Maddison and Justine Gold for Scrabble Week (HarperCollins UK )
September to December 2015 winner Ingrid Matts for The Fox and the Star by Coralie Bickford-Smith (Particular Books/Penguin)
January to April 2016 winner Orlando Mowbray for Your Ultimate Body Transformation Plan by Nick Mitchell (HarperCollins UK)
January to April 2015 winner Elisa Offord for Hamish and the Worldstoppers by Danny Wallace (Simon & Schuster)
May to August 2015 winner Jessica Williams, Jannine Saunders and Gemma Rostill for The Shepherd’s Crown by Terry Pratchett (Penguin Random House Children's)
September to December 2015 winner Vicky Photiou for The Rabbit Who Wants to Fall Asleep by Carl-Johan Forssen Ehrlin (Ladybird/PRH Children’s)
January to April 2016 winner Liz Binks for Dork Diaries: Drama Queen by Rachel Renee Russell (Simon & Schuster)
January to April 2015 winner Sam Voulters for Little Black Classics (Penguin)
May to August 2015 winner Jen Doyle, Chloe Healy and Natalia Cacciatore for Go Set a Watchman by Harper Lee (Cornerstone, PRH)
September to December 2015 winner Celeste Ward-Best for The Tea Planter’s Wife by Dinah Jefferies (Cornerstone/PRH)
January to April 2016 winner Anna Bowen for Lean in 15 by Joe Wicks (Bluebird/Pan Macmillan)