Hodder & Stoughton scoop Marketing Team of the Year

Hodder & Stoughton scoop Marketing Team of the Year

Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months.

The Book Marketing Society (BMS) honoured the publisher with the gong after it "particularly impressed the judges" following numerous appearances on the Highly Commended and Winning shortlists during the year.

Vickie Boff and Fleur Clarke of Hodder & Stoughton won the Adult Fiction Campaign category for their "challenging" campaign for Jodi Picoult's Small Great Things, involving the "strategic reinvention of an author that some think is ‘only’ a chick lit author". One such solution was to remove the cover, title and author on a major proof mailing so everyone had to #readwithoutprejudice, a clever hashtag that also reflected the book's content, judges said.

Highly commended in this category was Katie Hall of Faber & Faber for her "visually arresting" campaign for Max Porter's Grief is the Thing with Feathers.

The prize for best Adult Non-Fiction Campaign meanwhile went to Penguin's Paul Martinovic for "making the most of an enigmatic (and unavailable) author", in BMS's words, in his campaign for Le Carre's autobiography, The Pigeon Tunnel (Viking).

In the Guerrilla category, for campaigns on a shoe string budget under £2,500, Tara Al Azzawi of 4th Estate/ HarperCollins came out on top for her "genuine and authentic" social campaign for Dear Ijeawele to tie in with International Women's Day. 

Trapeze's Anna Bowen took the children's category award for her "collaborative" campaign for Trayaursus and the Enchanted Crystal by DanTDM. (Trapeze).

And the Multi-Title Campaign award was won by Claudia Toia of Penguin in recognition of her "innovative and unique" campaign to celebrate Richard Dawkins' backlist.

The judges of the awards were Jo Henry of Nielsen Book, in the role of chair of the judges, Miranda McKearney of Empathy Lab/ BMS, Alastair Giles of Agile Marketing/ BMS, Jon Slack of BMS, Dominic Gettins formerly of Havas, and The Bookseller's Philip Jones and Miriam Robinson, who, despite some long discussions, arrived at unanimous decisions for the winners across all categories.

Henry, chair of the BMS Annual Awards judging panel, said: "Our judges were thoroughly impressed with the very high standard of the campaigns that were on the Annual shortlists, so much so that in one category they chose a runner-up in addition to the winner for the first time. There were long discussions over many of the shortlists but in the end judges were unanimous in rewarding each of the five category winners, plus a Marketing Team of the Year Award to recognise a consistently high standard of marketing campaigns from Hodder over the past 12 months - a particular achievement given such a strong year overall for book marketers."