BML launches new research in digital future

Book Marketing Limited has began new research among publishers to predict what comes next in digital.

The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having on the industry using a select group of senior publishers from trade, academic, specialist, schools and journal publishers in the UK and US.

The same group was used in a research project ten years ago entitled Publishing 2001: attitudes to technological change, and the current investigation will review how the market has developed since this time in comparison to what was forecast. It also hopes to provide markers to aid further trend analysis in the future.

The survey results will be revealed at BML’s annual Books & Consumers Conference in  London on 23rd March.