Bloomsbury unveils major campaign for Bregman's Humankind

Bloomsbury unveils major campaign for Bregman's Humankind

Bloomsbury has launched a major publicity and marketing campaign for the paperback of Rutger Bregman’s Humankind, reflecting its message of celebrating what we can achieve when we believe that humans are, by nature, good.

A core strand of the publicity will be a series of Instagram live chats between the author and famous faces known for their achievements, campaigning work and inspiring others.

The series will run on the Bloomsbury Instagram account and kicks off today (4th May) at 6 p.m. with a conversation between Rutger and model, actress and activist Lily Cole. Rutger will be talking...

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