Bloomsbury Business publisher Ian Hallsworth has acquired world English language rights for Influence by Sara McCorquodale, from Zoe King at AM Heath Literary Agency.
Digital influence “is one of the most exciting and disruptive industries and is estimated to be worth £10 billion by 2020. Yet there is still considerable mystery and confusion around how it really works, and for those charged with making it an effective part of their digital strategy, there is surprisingly little information and advice to fall back on,” said Bloomsbury Business.
McCorquodale’s Influence “is the first book to demystify the influence industry by explaining its evolution, and including interviews with some of the people who helped create it”, said the publisher. “Through carefully researched market analysis, Sara explains how the industry works, what influence means today, and what’s in store for the future. With key takeaways, as well as commentary from some of the world’s most effective influencers, this is the definitive book for anyone who needs to get to grips with this emergent industry in order to ensure business success for companies and individuals alike.”
McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter, and has written for the Guardian and the BBC.
Ian Hallsworth, the publisher for Bloomsbury Business, said: “We are delighted to be publishing this exciting new title, designed for anyone who needs to understand the power of social media marketing and the growing role of influencers in shaping the success of brands. Sara is the perfect author to pull this project together – insightful, knowledgeable, and with unique access to a wealth of interviewees. The book will be a cornerstone of our publishing programme for the Autumn of 2019, and has enormous potential in terms of the creative and unique publicity campaign that is being developed to support it.”
Influence will be published in hardback on 5th September, priced at £20.