Bloomsbury Children’s was selling translation rights in apps for the first time at this year’s Bologna. Two Bloomsbury apps, My Swashbuckling Pirate and My Pretty Pink Princess, tie in to the publisher’s activity book range, which launched at Frankfurt Book Fair last year. They will be released in the UK in mid-May. Bloomsbury Children’s m.d. Emma Hopkin said Bloomsbury had had a “very positive” response from Apple, and saw keen interest from publishing partners at BBF.