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Bloomsbury has partnered with Flowerbx, the online floral delivery service, as part of its campaign to launch the paperback version of Isabel Allende's latest novel, A Long Petal of the Sea.
The campaign, by marketing agency mostra, launches this week and includes a competition, hosted by Waterstones, to win flowers every month for a year alongside a signed copy of the novel.
There is also an exclusive Q&A interview by Flowerbx with the Chilean writer on website The Cut, and a social media campaign including a newsletter, posts and campaign page.
Hannah Paget, marketing manager at Bloomsbury, said: “We are thrilled to be bringing Isabel Allende’s latest novel A Long Petal of the Sea to a wider audience by collaborating with luxury floral delivery brand Flowerbx. Placing the prize with Waterstones extends our coverage and we are excited to see more readers discover Allende’s inspirational novel. Isabel Allende is a literary legend and one of the world’s greatest storytellers, so it is fitting we can celebrate her on International Women’s Day.”
Whitney Bromberg Hawkings, founder and c.e.o. of Flowerbx, commented: “It is such an honour to partner with Isabel Allende on her long-awaited novel, A Long Petal of the Sea. I have long admired Isabel for her undeniable literary talent, but also for her strength and fearlessness as a woman and an activist. I cannot wait to read [the novel] help bring the magic to life with flowers.”