Bloomsbury launches latest Allende paperback with Flowerbx

Bloomsbury launches latest Allende paperback with Flowerbx

Bloomsbury has partnered with Flowerbx, the online floral delivery service, as part of its campaign to launch the paperback version of Isabel Allende's latest novel, A Long Petal of the Sea.

The campaign, by marketing agency mostra, launches this week and includes a competition, hosted by Waterstones, to win flowers every month for a year alongside a signed copy of the novel.

There is also an exclusive Q&A interview by Flowerbx with the Chilean writer on website The Cut, and a social media campaign including a newsletter, posts and campaign page.

Hannah Paget, marketing manager at Blooms...

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