Bloomsbury Children's Books has launched a new global line of “clean teen” romance novels under the title If Only.
The If Only novels centre “on teens who fall for someone they shouldn’t".
The first two books in the series – Fool Me Twice by Mandy Hubbard and Wish You Were Italian by Kristin Rae – will be released in the UK in June and in the US in May.
Each book released in the If Only series will carry the If Only logo and branding. Some titles will be standalones while others will be part of a series.
Ellen Holgate, UK editorial director for children’s fiction, said: “After a glut of new adult fiction, these 'clean teen' romances are perfect holiday reading for those looking for a bit of real-life escapism. We are very pleased to have such a talented group of authors writing for this list.”
Cindy Loh, US publishing director for Bloomsbury Children’s Books, said: “With all the dreary, end-of-the-world fiction out there, it’s refreshing to offer a series about new love, the tantalizing thrill of should-I-or-shouldn’t-I, and the exciting roller coaster ride of real life to our teen readers.”
The If Only titles will be supported by a global marketing campaign which will include a tumblr promotion, blog tour, social media outreach and more.
The line will continue with the next book, Not in the Script by Amy Finnegan, in autumn 2014.