Bloomsbury Children's to launch activity books

Bloomsbury Children's to launch activity books

Bloomsbury Children’s Books is expanding its children’s list with the development of its colour publishing output, including picture books and gift books, which will grow from a “handful” of titles to 15 to 20 books a year, said m.d. Emma Hopkin.

Bloomsbury will launch an activity books imprint in October, publishing 24 titles in its first year, focusing on calendar events such as Christmas as well as themes including pirates and princesses.

The company is also seeking to grow the group’s global publishing. Last week the US announced the appointment of Cindy Loh, currently editorial director of Sterling Children’s Books/Splinter, as publishing director of Bloomsbury Children’s Publishing USA.

“The US is key to our growth because of the size of the market,” said Hopkin. “We will be working across the Atlantic to agree more global deals.” The first such deal is Throne of Glass by Sarah J Mass, which is publishing in August, preceded by four e-book novellas.