Blippar app animates Pan Mac covers

Blippar app animates Pan Mac covers

Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time, have been released with interactive covers, giving readers access to extra content.

The covers of Dead Man's Time and Seth Patrick's Reviver can both be scanned using the Blippar smartphone app, turning the cover image into an animation. James' title leads on to an exclusive interview with the author, and in-depth content discussing the Brighton underworld that forms the background to his books.

The Blippar app is available for free on both iOS and Android platforms. Other brands which have used the technology include Tesco, Nike, Sony and Cadbury.

Pan Macmillan digital and communications director Sara Lloyd said the move would aid discoverability. She said: "Working with Blippar has allowed us to give our readers not only a fun and engaging experience, but also quick and easy access to the wealth of extra content that surrounds our books. Implementing our campaign across book jacket, outdoor, online and press adverts reflects our belief that linking print with digital, online with offline, is a winning combination to drive discovery of our books and authors."

Peter James said: "I love that my readers can now dive into the Brighton underworld and access exciting material about the city and my research, simply by scanning the book. Blippar really brings my books to life for the reader."