Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues".
The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015.
Thomas said: "From celebrity and surrogacy to dealing with life after devastating loss, we’re acquiring titles that are inspirational, surprising and undeniably moving. Blink Reality will bring substance, entertainment and quality writing to readers of all tastes and backgrounds. Our aim is for these books to really captivate readers and have them sitting up late into the night to find out what happens next."
Books already signed up for release next year include an autobiography from model Caprice Bourret, planned for publication on July. Other titles include Can We Live Here? by author Sarah Alderson, about her family's globe-trotting quest to find a place to live, and Men on the Menu by Bambi Smyth, which sees the author looking for love in 22 countries over 81 days.
Blink Reality will also publish some fiction, with 7 Miles Out by film director Carol Morley described as "autobiographical fiction", based on her upbringing in Manchester and her father's suicide. Books will primarily be published in paperback, with price points yet to be confirmed.
Blink Publishing was launched by Bonnier in 2013, lead by m.d. Perminder Mann and focusing on adult non-fiction. It's biggest success so far has been YouTube star Alfie Deyes' The Pointless Book.