Blackwell's reports 3.1% hike in Christmas sales

Blackwell's reports 3.1% hike in Christmas sales

Blackwell’s continued the success of other brick and mortar retailers this Christmas, reporting a 3.1% like-for-like increase in sales over the festive period.

The company’s c.e.o David Prescott told The Bookseller he was “very pleased” with the academic book chain’s festive performance.

“The increase was driven by the physical book sales on display at the front of store and in our three-for-two promotion, with those sales up 10% like-for-like," he said. “The spoof Ladybird for adults series was a big part of that, but even without the Ladybird titles, the promotional sales were up 3.9%.

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